Ethics
My process, principles, values, and mission. I carry these thoughts into every team I collaborate with. They are my compass for my pursuit of excellence in all things.
Process
Requirements gathering
Understand the problem, customer, and need. Is problem is worth solving?
Exploration
Explore possibilities, discover viable options, and review them collectively.
Refine and iterate
Refine, iterate, expose, and avoid traps. Iterate and debate until on solid footing.
Align
Involve key stakeholders. Review your design and iterate based on feedback.
Build
Big rocks are moved. The team can effectively build. Collaborate during dev.
Test
Reached MVP! Now break the product. Adapt and fix broken experiences.
Ship
Product is verified. Sign-off that the product is true to the vision. Ship!
Iterate
Users are included throughout the process but now it’s real. Begin again.
Principles
Beauty is the key
People should love what is made for a long time. Beauty isn’t luxury.
Minimalism improves use
Remove all unnecessary things to make an experience as simple as possible.
Ambiguity has utility
Avoid constraints early, allowing seemingly improbable ideas to surface.
There’s more than 1 way
There are many solutions to every problem. The 1st usually isn’t the best.
Forget attractiveness
Design can't be attractive to all people. Avoid attempts to please everyone.
Least effort
Choose the easiest path to accomplish a goal. Outcomes should feel effortless.
Modularity
Design indpendent parts, with standard interfaces so people can customize and contribute.
Unity
Design should cohesively fit together to improve UX and help teams build.
Design sustainably
Design to minimize impact on the environment and improve quality of life.
Practice
Multi-disciplinary
Design considers all brand touchpoints and interactions with a product.
Shared
Everyone creating is responsible for what is delivered to the customer.
Inclusive
Everyone involved in a project should practice design thinking.
Values
The golden rule
Treat others as you would have them treat you.
Meaningful work
Meaning increases performance, commitment, and satisfaction.
Impact
Work should positively impact your workplace, customers, and the world.
Fairness
Be impartial and just without playing favorites or discriminating.
Humility
Be grounded in self-awareness and able to admit our faults.
Forgiveness
Extend forgiveness if someone admits wrong-doing and is willing to change.
Agency
Have influence in your work so that your vision, if correct, can be actualized.
Autonomy
Be able to execute ideas, even if that means we have to live with mistakes.
Thoroughness
Do the work required to finish a job correctly or we incur debt to pay later.
Mission
I’m passionate about bringing vision to reality, focused on meaningful ideas, applying excellence in craft, to build impactful experiences, that help business grow, and make the world a better place.
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